Does your business need a website?



If you’ve been wondering whether it’s time for your business to have a website, then here is some information that might help you with that decision.

What is a website?

A website is like having a Yellow Pages entry on the internet, but with the ability to convey a lot more information. A simple website is like an online brochure about your business that lets people know about your services and products and how to find you. A more complex website can also be designed to order or sell products online or to provide an online client booking system.

Typical website

Your website can include anything that you like, however most websites have common layout elements that people expect to find when they are browsing. These may include:

  • Home page – the landing page where people first visit your site
  • Menu – at the top of each page to help people find their way around your site
  • Services/Products – the types of services and products you provide
  • About us – an overview of what your business is about and who your people are
  • Contact details – phone, email, address, Google map, directions, opening hours
  • Gallery – a gallery of your products or work
  • Testimonials – client reviews
  • Blog – regular entries about your work or information about your industry
  • Links to social media – e.g. Facebook, Twitter, LinkedIn

Planning and designing a website

Objectives and goals – what are you hoping to achieve with your website? Do you want to use it as a marketing tool to increase business? Provide connection with existing customers or make your products and services available for purchase online?

Budget – what is your budget? A website can be an evolving process, built in stages to suit both budget and needs. A simple site can be added to over time and new features included as needs change.

Schedule – do you have a time frame in mind for when you want your site up and running? Perhaps you have a new product or service launch or event happening?

Who is your target audience? – Who are your main customers or clients? This affects the style and design of your site. You will have a different style of site if you are aiming for a young adult clientele than for a corporate executive.

Domain name – this is your ‘web address’ (e.g. and usually includes your business name or similar.

Logo/text/images – do you have a logo and other promotional materials available to be part of the design? Do you have images and text to fill your web pages or do you need to source those? Most websites are built using a CMS (Content Management System) that allows you to easily enter and edit text on the website.

Style and look? – How do you want your website to look and feel? It’s always a good idea to check out other websites of businesses in your industry, both local and from other places, to find ideas.

Final thoughts

These are some website basics to get you thinking about how a website might work for your business.

There’s lots to think about but don’t be overwhelmed. We are happy to walk you through the process to help you find how a website can best serve your business and fit within a budget that is comfortable for you.

If you have any questions, please get in touch.

About Jacqui Brown & Proven Innovation

Jacqui Brown is a business developer and content writer for Proven Innovation. She specialises in researching, designing and creating unique content for the web. If you would like to find out how Jacqui can help with your website content, please contact us.

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