Animated videos increase sales!

Video_Promo.132317Learn from the best. Mark Zuckerberg recently claimed: “if you look in the future a lot of the content that people share will be video, and videos fit very well into our newsfeed”. (See Mark Z’s Facebook comments by clicking here!)These are not wide-eyed words; they’re a direct statement that reveals Facebook plans for 2015: that’s right, video marketing! A study by Nielson discovered that the first 10 seconds of a video is watched by 74%, this lifted brand awareness by 65% and had a 72% impact on purchase intent. See the results for yourself here….. https://www.facebook.com/business/news/value-of-video.

Hmmm, so are you thinking, “but videos are expensive, it’s ok for the big brands”? This is where City Dub and Fat Trax can help. We can produce a professional doodle video with animation for less than $500! Perfect to use on Facebook feeds, website pages and email campaigns.

In addition to full production videos, City Dub and Fat Trax can produce three simple low cost types of “explainer” videos.

  • Character Animation: Use characters and colourful background scenes which catch your customer’s attention and explain the problem your product or service can solve and why the viewer should use your company.
  • Motion Graphics: Use text animation, live footage and kinetic typography to create an engaging presentation that explains the problem your product or service can solve and why the viewer should use your company.
  • White Board Animation: Use a white board doodling, with a drawing hand to create visual effects to walk your viewers through the problem your product or service can solve and why the viewer should use your company. We can draw from a still image and dissolve into a full HD motion video.

About David Turrell

Our guest blogger and good friend David Turrell is CEO of City Dub, a single destination media hub to help you produce your dreams, and help you find a solution to all your media challenges.

About Proven Innovation

Proven Innovation develop custom software systems, web and mobile technologies to equip organisations to do business more effectively. Proven Innovation build niche and highly customised systems where there isn't a solution available off the shelf, specialising in the latest generation of web application development. To explore new technology possibilities please contact us.