Email is a vital part of today’s communication and many people receive hundreds of emails each day. Most of us have a limited attention span when it comes to reading onscreen.
If you want to make sure your email is read, keep it short and to the point.
Here are some tips to guarantee your email is read.

1. Have a great subject line – State clearly and briefly the content of your email. That way your reader will know what is coming and whether to open your message. Remember yours is not the only message in their inbox. Whether someone will read further may depend on a clear subject line.

2. Craft messages that are concise – Don’t be too wordy and keep your content to a minimum. Aim to fill a screen, after all if you don’t catch your reader’s attention they may not bother to scroll further. Use paragraphs to break up different points or, alternatively, send a separate email for a new subject matter.

3. Think about the aim of your message – Why am I writing and what do I want the result of this message to be? Am I providing information? Am I requesting information or action? State clearly your purpose and you will be more likely to see results.

4. Take time to proofread your message – If it’s worth writing, it’s worth writing well. Attention to spelling and grammar shows a courtesy to your reader. Attention to detail shows you are professional about your work. A careless email sends the wrong message about you and how you do business.

5. Write respectfully – Don’t SHOUT at your reader. Remember that email is a permanent record of your writing and may be copied and forwarded to others. So don’t write anything you may later regret.